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Ardi Pradana

Web and Digital Marketer

Ardi Pradana

I have professional experience, related knowledge and proven competence within the digital marketing and strategy spheres, including (but not limited to): web design, social media marketing, search engine marketing and optimisation, email campaigns. I have been writing a food blog since 2010.


  • UNSW Global

    Digital Marketing Coordinator

  • UNSW Global, Educational Assessment Australia

    Website and Channel Engagement Coordinator

  • Sydney English Language Centre

    IT Coordinator

  • ESiT Pty Ltd

    Application Developer and Support Engineer


Multiple SaaS solutions for each of the following:

  • Content Management

  • Digital Analytics

  • Email Marketing

  • Event Management

  • Social Media Monitoring

  • Survey Management

Digital Marketing

Choosing the right channels for the right audience and differentiation strategies.

Marketing Strategy

Experiences in working with multi-level stakeholders and key business contacts.

Web Development

Maintain top result in Google’s organic search for target keywords.

Web Development

Develop and implement omnichannel digital campaigns.

Blog Posts

Things I have written when i don't write about food or

2017 Year In Review

By ardi5 | January 2, 2018 | 0 Comments

Sambal Bu Diah 2017 is quite a massive year for us. We started a little side project called ‘Sambal Bu Diah‘. Sambal Bu Diah is a product that my wife developed. At the moment we only have one product that is a close variant of Sambal Matah from Bali. We have three different level: Medium, […]

Indonesia is not Ahok

By ardi5 | May 11, 2017 | 0 Comments

A little disclaimer: This article is a translation from an Indonesian article titled ‘Indonesia Bukan Ahok’ uploaded in by Fahd Pahdepie. Indonesia is NOT Ahok After the deliberation from the court regarding the case which had befallen upon Ahok, our nation is drifting apart. Indonesia seems to be divided into two extreme and equally […]

2016 Year In Review

By ardi5 | January 27, 2017 | 0 Comments

2016 was the sixth year of running All About Food Blog. In 2016, we had a new contributor in Jakarta, Miss Rasjid, who attended a couple of our invitational events in Jakarta, Indonesia. There were no restaurants given 9.0+ this year. The best ones were Sake and The Cut, both located at The Rocks, Sydney. The […]

Pray for…

By ardi5 | March 16, 2016 | 0 Comments

Over the years, the hashtag #PrayFor has become sort of a ‘trend’ in social media when something of horrible nature arises. I could not remember exactly where it all began, but I could think of #PrayForJapan as one of the early ones. At that time, we all prayed for the Tsunami that hit Japan that […]

2015 Year In Review – All About Food Blog

By ardi5 | January 15, 2016 | 0 Comments

First of all, we would like to thank all of you for the continued support. Over the years, I reflected back on my blog writing hobby in very short facebook posts. This year, I decided to do something a bit different… In 2015, I started to pay a bit more attention to my Indonesian-version food […]

Just a Kid From Surabaya – My Ten Years Journey in Sydney

By ardi5 | February 11, 2015 | 0 Comments

I ‘borrow’ the title from LeBron James when he returned to Cleveland Cavaliers to play for them. Physically there to help my city (and its people) is something that I would dream of, but given the current circumstances I am still unable to do so. Just a Kid from Surabaya Ten years ago, I came to […]

2015 NBA All-Star Lineup

By ardi5 | January 30, 2015 | 0 Comments

2015 NBA All-Star Starters There were two big surprises in this year’s starter lineup. The first one is that Stephen Curry beat LeBron James for the top crown with 1,513,324 votes. It was also quite a surprise that Kyle Lowry in his first ever All-Star would start for the Eastern conference. LeBron James led the Eastern All-Star with […]

Give Our Children a Chance

By ardi5 | December 2, 2014 | 1 Comment

I am not trying to be some inspirational speakers or some random guy who gives you a speech about life. This is merely my note to remind myself and (hopefully) it can be a reminder for you who reads this as well…. and partially it’s also the urge to write about the topic that suddenly […]

6 Favorite Productivity Tips by Daniel Pink

By ardi5 | November 24, 2014 | 0 Comments

In the newsletter published on the 22 November 2014, Dan Pink proposed his 6 favorite productivity tips. They are small steps that he took to make him work smarter, faster and better. 6 Favorite Productivity Tips by Daniel Pink 1. Honor the 2-Minute rule.This one comes from the great David Allen, whose Getting Things Done methodology I’ve […]

Setup New Mac Mini with Wireless Keyboard

By ardi5 | October 25, 2014 | 8 Comments

It can be quite a frustrating ordeal to buy your new mac mini with wireless keyboard only to find out that it cannot communicate with the keyboard. I spent the first 10 minutes trying to figure out how to connect my new mac mini to my wireless keyboard. Fortunately a comment in MacRumors pointed me to the […]